Videos are a great way to show off your dogs
There is a good chance that many of your prospective clients will be out of state. Dropping by to see your dogs after lunch might not be an option. You will probably get requests from people wanting to see your dogs in action in order to get a better idea of their conformation. YouTube is the easiest way to get these videos online and on your website.
Videos can also bring an extra personal dimension to your website that images cannot provide. Consider adding video tutorials and education videos to your website. These videos can feature both you and your dogs. This allows you to introduce yourself and your personality to your visitors. They will also be able to see you interacting with the dogs, which helps set them at ease knowing that you’re knowledgeable about what you do.
Getting the videos on YouTube
YouTube is owned by Google, so if you have Gmail or any other Google service, you can quickly get your YouTube channel up and running. Otherwise, take a few minutes to sign up. Be sure to fill out all of the channel “Info and Settings” fields. These include a title, description, and tags. The tags need to include the name of your breed, kennel name, and any other relevant information.
Most modern digital cameras and high end cell phones take clear, high-definition video and some even have an “Upload to YouTube” feature. This makes shooting a quick video and putting it on YouTube a cinch. You can even do some basic video editing and brightness/contrast correction directly on YouTube.
Introduce YouTube video viewers to your website
Once your video is uploaded, be sure to include an appropriate title with the dog’s full name, or the name of their Sire/Dam if they are well-known. Next, be sure to include a description of the video with a link to your website. You will be amazed at the traffic that is generated from YouTube referrals. All you have to do is paste something like this into each video description: “More information available at http://www.my-website.com”. YouTube will automatically change the website link into a click-able link. If the video is of an individual dog, you could link directly to the dog’s profile.
Don’t let your website visitors miss out on your YouTube videos
Now that your videos link to your website, YouTube viewers can find your site. But can your website viewers find your YouTube videos? That’s where video embedding comes in and Power Breeder makes it a breeze.
Open the Media » Videos page in the Power Breeder control panel. Click the YouTube Import button and enter your YouTube username and/or a playlist ID. Power Breeder will then import all your YouTube videos. Whenever you add new videos, click refresh to update your library. Whenever you want to put one of the videos into a page or blog post on your website, all you have to do is copy the shortcode on the page or post.
More information is available on the Power Breeder User Guide: Media page.
Videos will increase traffic.
Many search engines will feature video search results along with the text results. For instance, if you post a tutorial or educational video with a title like “How to train your Rottweiler to stack” and someone searches in Google for “How to Stack a Rottweiler”, there is a good chance that your video will be shown at the top of Google’s search results. That is invaluable exposure!
In closing, keep in mind some of the benefits of using YouTube videos in your website design:
- Video can bring an extra personal dimension to your website.
- Prospective clients will be able to see your dogs in motion no matter where they live.
- Prospective clients can find your website from browsing on YouTube.
- Having video titles that people search for on Google can return your video as a result.
- You can easily embed the videos directly onto your website using Power Breeder.
Video ideas for your breeder website:
- Have a basic conformation video for each dog so visitors can see the dog in motion.
- Consider tribute videos for past dogs that were in your program.
- Give visitors a tour of your kennel and show your dogs interacting with your family.
- Take a video of current litters you are selling and a new video every few weeks as the puppies grow.
- Make educational videos and tutorials for blog posts. Type out the narration from the video and use it as the text for a blog post. This can be especially handy if you need good, original content for your website but get a mental block when trying to sit down and write something from scratch.